Itsy Eco Interview - Lu Flux

Once upon a time there was a girl called Lu Flux.  She just loved, loved, LOVED collecting pretty vintage fabrics and salvaged yarns to weave, knit and patchwork into beautiful ethical clothes. 

Her gift was such that one day she won a GIGANTIC shiny award for creating magical fashion fabulousness at her stand-out degree show.  At once Paris beckoned and she left in a blaze of glory, leaving a trail of  ‘Oooohs’, ‘Ahhhs’ and ‘Wows’….

It wasn’t long before she arrived on the door step of a crazy fashionisto called Bernard Willhelm. With him she created off-the wall clothes and honed her skills at finding all sorts of lost and found treasure to bring back to life as clothing.

And so it came to pass that she returned to London, a little older, a little wiser, and started her own fashion label.  Quirky, hand-crafted collections for men and women. The pure antithesis of throw-away fashion. Her friends the fairies were very excited and went to talk to lots of fashion people who now in turn herald her throughout the land as ‘one to watch’.

But just before we leave our success story to go off and live happily ever after, we decided to dive into the wonderful world of Lu Flux and grab 60 seconds with the designer herself…

Call me big-headed but I have a fabulous talent for…  Making a mess.

If I was chief of the ‘fashion police’ I would… Close the department – I love fashion blunders!

If I had a time-machine I’d travel to… The first day of Earth.

I’d love to be a fly on the wall at… If I was a fly I would be perfectly happy just buzzing around.

I’d love to do a collaborative ethical project with… Liberty of London.

For me, perfect happiness is….  Walking the dog.

Some might call it an eco-sin but I can’t live without… My car.

My most embarrassing fashion faux pas… I had to wear a back brace for 6 months.

The biggest challenge of being an eco fashion designer… To not be pigeon holed as an ‘eco designer’.

If I was Prime Minister for the day I would… Make recycling compulsory.

And finally, an eco statistic that will blow your socks off… I like the small statistics as I feel they really put things into perspective –  By recycling 1 glass bottle we can save enough energy to power a light bulb for four hours.

Buy Lu Flux


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